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**Call for Papers Volume 11, Issue 06, December 2022

 

CONSUMER BUYING BEHAVIOR AND BRAND PERCEPTION IN SHOPPING MALLS- A STUDY OF DB CITY MALL, BHOPAL


Author : Dr. Anil Kumar Singh, Prof. Satish Kumar Singh, Dr. Pratyush Tripathi
[ Volume No. : II Issue No. : II - Mar. 2013] [Page No : 226-229] [2013]

In India Retail shopping through Shopping Malls is taking a shape of an industry worth Rs 17000 Cr. In Bhopal (the capital of Madhya Pradesh) is the most favorite place for the shopping malls in Madhya Pradesh after Indore. In Bhopal C21 Mall...

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