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**Call for Papers Volume 11, Issue 06, December 2022

 

DECISION MAKING STYLES OF CONSUMER IN BUYING FOOD PRODUCTS: A STUDY OF BHOPAL CITY


Author : Prof. Satish Kumar Singh, Dr. Pratyush Tripathi
[ Volume No. : II Issue No. : II - Mar. 2013] [Page No : 230-233] [2013]

With the growth in number of consumers in India, it is important to study the buying behavior of consumers. This study is an attempt to investigate the decision making styles of consumers. The consumer decision making process, which...

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