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**Submission of manuscripts for Volume 08, Issue 05 (September, 2019) is open.

 

CONSUMER BUYING BEHAVIOR AND BRAND PERCEPTION IN SHOPPING MALLS- A STUDY OF DB CITY MALL, BHOPAL


Author : Dr. Anil Kumar Singh, Prof. Satish Kumar Singh, Dr. Pratyush Tripathi
[ Volume No. : II Issue No. : II - Mar. 2013] [Page No : 226-229] [2013]

In India Retail shopping through Shopping Malls is taking a shape of an industry worth Rs 17000 Cr. In Bhopal (the capital of Madhya Pradesh) is the most favorite place for the shopping malls in Madhya Pradesh after Indore. In Bhopal C21 Mall...

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